Philips took the center stage at IFA 2017, Berlin by introducing their smacking line up of TVs for 2017/18. With this lineup of TVs Philips has done what no other TV manufacturer has – have both Quantum Dot and OLED TVs in their flagship segment. Has Philips has found the perfect recipe for a flawless TV for today’s world? Here’s what I think:
Throughout the keynote, Philips kept mentioning the design of their new TVs and it’s pretty evident they did their homework. They do stand out, look really beautiful (even while the screen is off, might I add) and are mind blowingly thin. Not LG Wallpaper TV thin, but really thin. Philips said the design reflects the company’s European heritage in contrast to their Japanese and Korean competitors who all make similar TVs. And I think I agree with Philips on this one. “All TVs look alike” is what you’ll find most people around you saying. But things might change with these new Philips TVs. Philips also took time to talk about the awards and acclaims their TV won for their design and performance.
Like I mentioned earlier, Philips is the only company in the market to sell both OLED and Q-Dot TVs simultaneously. Their first flagship and debutant Quantum Dot TV is the Philips 8602. Quantum Dot technology helps for a wider colour gamut and ridiculously high brightness (up to 1100 nits!). It comes in 55 inch & 65 inch flavours. While their actual flagship – the 9 series (Model No: 9002) is the OLED model which is much thinner than 8602 and the recipient of the above discussed awards. It goes up to to 900 nits of brightness and is available only in 65 inch. Apart from the display panel technology, these two TVs are essentially the same. Both of them are 4K UHD (Ultra High Definition) HDR(High Dynamic Range) TVs, in case you are wondering.
Ambilight – Putting the m in mood:
The new TVs from Philips are all about the experience. And to support that, they are bringing an updated version of Ambilight to their OLED and Q-Dot TVs. A lighting technology exclusive only to Philips TVs. Ambilight is a lighting technology that improves the immersion and also makes the TV look kinda bigger by gleaming light on the walls around the TV. This light matches the content on the TV, making it appear as though the visuals are extending beyond the screen. I really think Ambilight adds a new dimension to how we watch TV. Sync the Ambilight with those insanely expensive Philips Hue bulbs and you’re right in the mood. Be it intense gaming on your console or watching a beautiful documentary on Scotland or chilling with your friends while watching your Saturday night match or some Netflix and Chill with your special one, the Amblight + Hue combo is definitely going to make your content more immersive than any other TV.
Picture Processing like never before:
Philips also introduced the all new and powerful P5 picture processor. Like the name suggests, this processor accomplishes 5 major tasks. I’ll run them down quickly. Source Perfection – corrects the picture and takes care of all the imperfections before displaying it on the screen. Perfect Sharpness – up-scales standard content to full UHD 4K resolution. Perfect Colour – Intensifies the colours to give you some really bright visuals. Perfect Constrast – giving you extended Dynamic Range to make it look as real as possible. Perfect Motion – it smoothens out all the jerky movement in the raw content to give you a friction-less experience. With the P5 processing, Philips shows Image Processing which has taken a backseat in the last few years is just as important as the display resolution or the display panel.
Just like other premium OLED TVs in the market, The Philips 9 series TV comes with a separate full fledged sound bar attached to the base of the TV, giving it a floating experience. The difference here is the 9002 comes with a 60 W speaker with 6.1 surround and 6 drivers while the 8602 comes only a dual driver soundbar with a lower wattage. Both these speakers output sweet Dts Premium HD sound.
Best in class Software:
Philips is also one of the first TVs to come inbuilt with Google Assistant since it runs on the Android TV platform. You can do all your favourite stuff like “Open Netflix”, “How’s the weather”, “Book me an Uber” and also control other smart devices in your house. But the Google Assistant will be available only on TVs running on Android 7.0 Nougat to which the update would coming around 2018. Luckily, that’s exactly when the TVs are expected to hit the market. And speaking of release, the flagship 9002 OLED 65 inch 4k UHD TV is rumored to be a whopping 35% cheaper than the flagships from market leaders like Samsung, LG, Sony and Panasonic.
To sum it up, with the award wining European design, excellent picture quality (thanks to superior image processing), best in class software (Android Nougat), unique Ambilight technology, a rock solid soundbar and a significantly lower selling price makes the Philips 9 series a perfect TV that seems too good to exist. But lucky for us, it does and you could go and one yourself come 2018.